Press Kit & Assets
Official resources for journalists, researchers, and partners covering Validly.
Brand Guidelines
Validly represents clinical precision and systemic analysis. When referencing our work, please adhere to the following visual standards to maintain the integrity of our brand identity.
Our aesthetic is defined by the contrast between high-contrast data visualization and clean, Swiss-style typography. Please ensure that the "International Orange" accent color is used strictly for highlighting critical data points or call-to-action elements, never for body text.
Font Families
Headlines: IBM Plex Mono (600/700)
Body Copy: IBM Plex Sans (300/400)
Usage: Maintain the distinction between technical headers and readable narrative text.
Official Codes
International Orange: #FF3B00
Charcoal: #1A1A1A
Paper White: #F4F4F0
Usage: Use Charcoal for primary text; Paper White for backgrounds.
Clear Space
Always maintain a clear space around the logo equivalent to the height of the "V" mark. Do not stretch, rotate, or alter the color of the logo mark.
Logo Downloads
Vector (SVG) and Raster (PNG) formats available for print and web use.
Elena Rostova
Founder & Executive Director
Former Senior Correspondent, The Atlantic Wire.
Elena Rostova is a media critic and data journalist with over 15 years of experience in investigative reporting. Before founding Validly in 2021, she led the digital forensics desk at the Center for Open Media.
Her work focuses on the systemic failures of verification protocols in digital newsrooms. She holds a Master’s in Information Architecture from the University of Chicago and is a frequent commentator on media integrity for PBS NewsHour.
Contact: press@validly.io
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Our leadership team is available for expert commentary on media literacy and data integrity.
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